THE POCKETS ARE THE FUTURE OF THE WORLD OF PACKAGING

THE POCKETS ARE THE FUTURE OF THE WORLD OF PACKAGING

With technological advances and modernization, more and more innovative options for packaging designs continue to be introduced; and with the passage of time, the design trends of the package continue to change. A newer and more prominent trend, which seems to be growing day by day, is the use of flexible product packaging such as laminated pouches. These have taken by assault the packaging industry and especially the food industry, where they are replacing more conventional packaging such as metal cans and glass bottles, even in some cases, cardboard packaging.

Flexible packaging solutions offer a number of advantages over more conventional rigid packaging solutions, therefore, they are more acceptable and their use is a fast growing trend. It can be safely said that this solution is here to stay. The following are some of the main advantages they have to offer:

VARIETY OF PRODUCTS

The food industry is one of the main users of this type of packaging. With advances in technology, the speed of production is not only fast, it is also easier to sterilize and, therefore, uses less energy. They also have a longer shelf life and serve to preserve flavor and maintain nutritional quality as well; Compared with conventional metal cans and glass and plastic bottles, even retail cartons. In addition, with the advances, there is now the ability of ultrasonic sealing for packaging compared to thermal sealing, which serves to be even more effective in the preservation of the packaged product. The need to use preservatives is also reduced, since the technology offers the use of materials that absorb oxygen, which is the main cause to reduce the useful life of the product. This is especially important for consumable items that are organic and for conscious health, giving the brand a great advantage when marketing preservative-free products.

The use of flexible solutions is not limited to the food industry, but is also used for a wide variety of other products. With a nozzle or a spout can be used for any liquid, such as juices and drinks, sauces, oils, and are also used for liquid soaps, creams and lotions, and so on. In addition, since the bags offer more durability and preserve the quality of the product, due to the protective layers, which increases the useful life; this makes it easier for products to be available worldwide, which would not otherwise have been possible due to the shipping time involved.

SCREEN AND BRAND

Compared to bottles and cans, the containers of standing bags have two main faces, the front and the back; and when it is displayed on shelves, the entire front face is visible, therefore, it offers better shelf appeal. This larger visible surface area can be used very well for branding and marketing, since it is visible in its entirety at a glance and consumers see the complete brand image, without having to lift it and turn it to see The complete label as in the case of cans and bottles.

Cheaper

When compared to metal cans, plastic jars and glass bottles; The bags are much more feasible and are a cheaper solution, especially for food packaging. Not only is production cost low, it consumes less volume and weighs less, so it reduces shipping, handling and storage costs. In addition, since the bags can be printed, compared to bottles and cans, the costs of printing the sleeve are also saved.

Environmentally friendly

With greater environmental awareness, more and more consumers opt for greener materials and, therefore, manufacturers are directed to the choice of ecological solutions. The bags, although they can use plastic, are more ecological compared to the other solutions, since they have a lower carbon footprint, are easier to recycle and, therefore, reduce the amount of material that ends up in the landfill.